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Atlassian Joins VSM Consortium as a Leader Member


September 1, 2022

Strengthening its commitment to VSM, Atlassian has joined the Value Stream Management Consortium (VSMC) as a Leader Member. In addition to Atlassian’s membership, Jeff Keyes, Atlassian head of product marketing for enterprise agility and a founder of the VSMC, is a board director at the VSMC.

Atlassian recognizes that the digital economy is global and affects almost all its customers. Many are on a journey to move from project to product; adopt cloud, Agile, and DevOps; and optimize digital experiences for their customers. They want to deliver better software that results in value outcomes faster, sooner, and safer. Atlassian believes that Value Stream Management (VSM) offers the path to these results as a set of practices that focus on teams working to deliver optimal customer experience using value streams as a foundational concept. With its roots in lean, agile, and DevOps, VSM is seen as a natural next step for Atlassian customers engaging in digital transformation.

With analysts reporting massive upticks in inquiries about VSM, Atlassian recognizes that their customers look to them to help them adopt the VSM practices and tools that will make them successful.

“When we first conceived the VSMC, we knew it would need the collective expertise and support of a broad array of vendors and practitioners in the community,” said Helen Beal, chair of the Value Stream Management Consortium. “We’re pleased to welcome Atlassian’s membership, as well as the leadership and vision offered by Jeff. Together, this collaboration is creating VSM open standards, good practices, and insight-driven innovation that drives VSM forward.”

Modern organizations are looking to improve customer-centricity in their ways of working. By studying how customer value flows across teams in the organization, to deliver meaningful outcomes to both the customer and the business, leaders can gain new insights into organizational performance.

As a VSMC Leader Member, Atlassian recognizes it is positioned at the pinnacle of VSM thought leadership and practice development, which will drive Atlassian VSM solution innovation.

Jira Align helps enterprise leaders build outcome management systems (such as OKRs) that communicate the targeted performance levels of the organization’s value streams. When the newly identified value streams influence the structure of the outcome management system, the connection from strategy to execution becomes more explicit. Then, as outcomes are managed across the whole organization, with VSM as the backdrop, the achievement of goals can directly impact the flow of value, improve enterprise agility, and deliver the desired customer outcomes.

“Our customers tell us that as they scale their Agile practices across their companies, it becomes increasingly hard to understand if their business and technical teams are working on the right things or collaborating effectively”, said Tiffany To, Atlassian Head of Product for Agile and DevOps Solutions. “Atlassian sees Value Stream Management aimed at targeting these challenges by identifying the why – strategy and goals, the what – work, and the how – collaboration of business and technical teams from ideation through delivery. We believe teams, including non-software delivery teams, can use value stream management insights to manage their process improvement and correlate investments to value delivered from the customer’s perspective.  We are excited to help drive these practices in conjunction with the Value Stream Management Consortium.” 

Read the original post from Atlassian here.

Helen Beal

Helen Beal

Helen Beal is a DevOps and Ways of Working coach, chief ambassador at DevOps Institute, and ambassador for the Continuous Delivery Foundation. She is the chair of the Value Stream Management Consortium and co-chair of the OASIS Value Stream Management Interoperability Technical Committee. She also provides strategic advisory services to DevOps industry leaders. Helen hosts the Day-to-Day DevOps webinar series for BrightTalk, speaks regularly on DevOps and value stream-related topics, is a DevOps editor for InfoQ, and also writes for a number of other online platforms. She is a co-author of the book about DevOps and governance, Investments Unlimited, published by IT Revolution. She regularly appears in TechBeacon’s DevOps Top100 lists and was recognized as the Top DevOps Evangelist 2020 in the DevOps Dozen awards and was a finalist for Computing DevOps Excellence Awards’ DevOps Professional of the Year 2021. She serves on advisory and judging boards for many initiatives including Developer Week, DevOps World, JAX DevOps, and InterOp.